Tactics that work now

Frameworks and strategies pulled from active client work — not recycled 2019 blog advice. What's working this quarter.

Platform Intelligence

Beehiiv, Ghost, Mailchimp — feature updates, optimization guides, and migration playbooks from someone who builds on all three.

Real examples, not theory

Teardowns of actual newsletters, anonymized client results, and before/after breakdowns. You see the work.

Built for specific niches

Deep experience in health/wellness, travel, and gaming — with strategy that applies across any industry building an email audience.

Written by JP Vergara

Charting what works from inside the work

I run Levellant Media, a newsletter consultancy that builds publishing systems for businesses and creators. Inbox Compass is where I share what I'm learning from client work across health, travel, gaming, and tech — the strategies that actually move numbers, the mistakes I see repeated, and the platform decisions that matter.

8+ years in email marketing. Building on Beehiiv, Ghost, and Mailchimp daily. This isn't theory from the sidelines — it's notes from the field.